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Driving Lesson Prices
By Sharron Grace
Recently several articles have been seen on the web suggesting that people should watch out for special offers of cheap driving lessons as cheap doesn't always mean good and actually probably means 'desperate for pupils'. The first part is indisputable - cheap does not always mean good. Choosing a driving instructor by price alone could in fact end up being a very expensive mistake. You should choose a driving instructor by deciding if they are the right one for you regardless of price - did you 'click' with him/her? Did you feel confident that this person could teach you to drive safely and competantly in the shortest amount of time possible? Choose the wrong driving instructor and you could end up taking more lessons than you really need and so spending more than you would have taking less lessons with an instructor who charges more per hour. But that doesn't mean expensive is always going to be good, nor that cheap means the instructor/school are desperate for pupils. There are many driving schools and instructors around, a great many of whom are independant. Independants can often charge slightly less per hour than those with a large franchise (the big driving schools operate as franchises - the instructors pay a franchise fee to the company in order to be allowed to use their name) because they don't have franchise fees to pay. But they all still need to market themselves and find new pupils - if they didn't need new pupils that would suggest no-one ever passes their test with them, which in itself would suggest they are no good. Word of mouth recommendation is a source of many of those new pupils but it is possible to loose several pupils (in the nicest possible way and for the best reasons - they passed their driving test!) in the same week. So in order to attract new pupils 'introductory offers' are often used. These offers give a set amount of lessons at a reduced price. If you are looking for a driving instructor and none of your friends can recommend one to you then how do you choose? Pluck one of the names you found in a web search out of a hat and stick with it? Introductory offers allow the new pupil to try the driving instructor at a discount before deciding if this is the right instructor for them. Of course the instructor hopes they will be, but the decision is the pupils. Someone who permanently charges a very low hourly rate for driving lessons would be questionable considering it costs over £5 an hour (often considerably over) just to keep a driving school car on the road, but an introductory offer isn't a sign of desperation, it is just an incentive to 'give us a go' - no different to one brand of washing powder offering you £2 off a pack to get you try their product over your usual competing brand - they hope you will try it and like it and so become a customer, but if you don't, well you never need buy that brand again. |
A driving school car
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May, 2012
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